Design Principles


Following elements are constituent components of any good design and a keen observation of the Nature or the universe around is an eloquent testimony to the fact that these things along with few other are existent in the overall harmony of anything we call ‘Beautiful’. Whatever you, being an artist, are going to create or design you will have to take good care of these few things


  • Balance 
  • Proportion                                                               
  • Rhythm 
  • Emphasis 
  • Unity 


Balance is the concept of visual equilibrium, and relates to our physical sense of balance. Most successful compositions achieve balance in one of two ways symmetrically or asymmetrically.

·         Symmetrical balance is mirror image balance. If you draw a line through the centre of the page, the elements on one side of the line are mirrored on the other side.

·         Asymmetrically balanced layouts have elements that don’t mirror each other across a centerline. These layouts can be more difficult to design but can be appealing to viewers. We can create an asymmetrically balanced layout by placing several small items on one side, and one large item on the other side.


Proportion has to do with different sized element and the relationship of one thing to another, for example, something can’t be big unless there is something smaller beside it. Proportion is the relationship between objects, or parts , of a whole.


 Rhythm occur when elements are repeated in a design or layout, from rhythm we can get a feel that what comes next, the same way when we listen or dance to music. Rhythm allows your designs to develop an internal consistency that helps the costumers to understand it. Once the brain understand the pattern in the rhythm it is easy to understand the design, by messing up the rhythm in the pattern a designer can add variety of interest in the composition.


 Emphasis refers to how a graphic designer get your attention. It’s the way of making attractive and important things. You may call it the center of interest or an area in the composition that first attracts the attention. This area is more important when compared to other objects in the composition.Like the leaf in this picture.




 Unity makes a work of art feel complete and finished because everything ( color, texture, repetition and movement ) seems to be in harmony and work together. It is the quality of wholeness and oneness that is achieved through the effective use of  elements and principles of art. It works like an invisible glue that joins all the separate part so that they look as they belong together.



Maryam Arshad 

Logico Team       

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