Why your business must have a website and how you are losing 28% of your revenue?

It is 2024 and consumer behaviour has changed due to the rising tide of advanced technology. Websites are the go-to platform to discover new businesses and services. That is why 98% of the customers check the business website online and then purchase by going to the physical location. Therefore, even if you live in a small county, having a website for your business would break geographic restrictions. 

On average, websites contribute 28% of the total business revenue globally. Therefore, if your business doesn’t have a website, you are losing at least 28% of the potential revenue. Aside from the revenue stream, a website offers several other benefits that could boost your business. 

Let’s explore the benefits that you are missing by not having a website: 

1. Your Local and Global Face

A website is your global storefront where people can easily access your business services from around the globe. It also boosts your business’s local visibility. Great! you have got yourself a great brick-and-mortar store but that might not cut it alone; you must be reachable to your global customers and a website can make it happen. It’s like showing a giant neon sign that says “We are Here” but in the digital world where your potential customers can reach out to you.  

2. Help Streamline Your Business Operation

It is a lesser-known but highly effective benefit of having a website. You just simply share your products or services on your website with potential customers. How does this simple sharing streamline your business operation? 

Whether you have an online store or a yoga studio website, incorporating a payment solution or a booking calendar, a website saves hours of your time by eliminating tiresome manual work. Moreover, streamlining these operations also allows your business to scale.        

3. Builds Credibility

Businesses are built on top of trust. There is no other way around. Having a website allows you to build that trust. A website gives the impression of being a professional business. Your customers and business partners know you are not a rolling stone, you have been here for a while and you are gonna stay for years to come.   

To properly leverage this credibility, your website must have blog posts, videos, and other content to educate your customers for free. It showcases your expertise in your business. Moreover, you can further build a high level of trust by incorporating any awards or certifications on your website.  

4. Enhance Discoverability

Once your website is online which is SEO-optimised, your chances of showing up on the Google search proficiently increase. This means when people search on Google about products or services that you also provide, people also see your business there as well.

It makes you accessible to your potential customers because your products or services are available with a single click. Also, your website is live 24/7, unlike physical locations. Therefore, people can discover your products or services whenever they need them.

Since your website is present on the web where anyone can look at the solutions you are offering, it is free advertising. However, your products or services on website pages must be optimized by professional developers. Rightly done, you will be showing up each time a person browses for the solutions your business provides.

5. Keeps You One Step Ahead of the Competition

Competition is inevitable in business. It also pushes businesses to offer something better to customers. The businesses that offer better products or services stay ahead of competitors. 

Having a website isn’t just about being online; it gives a competitive advantage that sets you apart from the normal pack. You and your competitors might be off the clock but your website runs 24/7 across the globe to collect potential leads for your business.

Your website isn’t just your business promoter but also a conversation starter. By integrating features like chatbots, comments, or contact forms; you are building connections that your competitors are missing out on. Also, customers prefer businesses who hear and value their opinions and your website is doing just that. 

In this extremely competitive business landscape, quickly delivering solutions to customers is also necessary to beat your competition. 

How can you stand out from competitors? 

Your customers would choose your business If they were immediately presented with your solution.   

Your website would be a perfect medium as customers can find your services or products whenever they need them.  

6. Generate Revenue Stream

Leads are the lifeblood of any company. A great website is a treasure trove for businesses looking to generate more leads. It helps you bring in all types of customers– old, new, and potential customers. 

Providing consistent value to existing customers makes them recurring clients. A website that provides free value brings in new leads. This free value could be in the form of blog posts, ebooks, or newsletters. Even if they don’t immediately become your customers, they still know your brand and will recommend your product or service to anyone in their circle.  

Conclusion

Businesses with no website lose all the above-mentioned benefits. In today’s fast-paced digital age, these businesses might be considered fusty and out of date by the customers who have grown up in the modern world. Make sure your business is not one of them. By having a website, you are preparing your business to become future-proof. You will be making an investment that pays off big time. A website is a valuable tool for your business and customers. 

Therefore, it is important to hire a professional web development company like Logico with years of experience that incorporates all the essentials of web design to make your business’s face attractive and boost customer engagement with your business.